Digital360 have been with OTB since the beginning. They've crafted a beautiful website that is technically proficient and effective at engaging both clients and candidates. I have developed a great working relationship with the whole team.
We worked with OTB to create something that would be visually different from their immediate competitors while resonating with their target audience. Their logo, colours and fonts are a reflection of this work, which followed the design and development of an elegant and easy to navigate website for both companies and candidates. OTB's objectives included a strong social media presence on all major platforms. Charmain, Founder/MD, is one of our longest retained clients and is very close to the whole team at Digital360.
Being a creative agency, building a recruitment website was never going to be enough, we wanted to go that little bit further. The result was a unique decision to create two blog engines for the website.
The first blog is a regular blog highlighting the current news around the company and the industry, much as other companies do. The second blog, titled A Day In The Life Of, is a series of interviews featuring high level players in the world of luxury fashion and retail.
The strategy behind A Day In The Life Of series was twofold:
Digital360 manage OTB's social media platforms to disseminate the company news, job opportunities and daily industry stories from the world of luxury fashion and retail. The social media strategy is particularly effective for engaging young people interested in entering luxury fashion and retail, with practical advice, opportunities and insights from industry leaders.
It is easy to communicate and reach Digital360. The blogs are very well written and researched and the social media content and newsletters are very well executed.
Digital360 also produce personalised bi-monthly newsletters to share news and updates from OTB’s Founder & Director Charmain, A Day In The Life Of profile and blog as well as job vacancies and opportunities.
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