2020 is the Year of Digital Transformation
You’ve most likely heard that the future is digital, but it has now become a fact, thanks to the COVID-19 pandemic. From classes and lecturers to happy hour, almost everything is now going online. Although this may sound like an easy task, it won’t be easy for some businesses. In fact, businesses that are unable to adapt and go digital won’t survive after the pandemic ends.
Maintain and Grow Your Business During the Pandemic
Regardless of the economic uncertainties caused by the coronavirus pandemic, you should be motivated to have a second look at how you can maintain and still grow your business. With people having to work from home, the pandemic has changed life as we know it. People’s lives and their daily routines have been impacted, and business is no longer as usual. When people feel insecure, shopping, browsing, or comparing goods and services isn’t their top priority. This means that you have to reconsider your marketing strategies and your ability to grow and expand.
While you may be wondering whether your business can still grow during the coronavirus pandemic, it will depend mainly on the industry you’re in. But right now, you should focus more on minimizing losses and identifying new ways to capitalize on opportunities. However, ensure that the strategy you choose will leave your business stronger at the end of the pandemic.
Whatever decision you make, it’s important that you make data-driven decisions, and base your decisions on insights and analytics. For instance, if your competitors are waiting for the coronavirus to be contained, and there’s a high demand for your services, now may be the perfect time to get ahead of your competition. Start by taking a more proactive approach by letting the world know that your business is open.
How to Market Your Business During COVID-19 Pandemic
If you previously relied on a brick and mortar store, trade shows, or face-to-face meetings, then you have to re-examine your marketing strategy. Because most cities are still under lockdown and people are isolating, the best marketing tool is the internet. Therefore, you have to think about digital transformation and moving your digital communication to the next level. As people spend most of their time indoors, they will seek answers, updates, and ways to improve both their personal and professional lives. This means that with a solid digital marketing strategy, you will be in a better position to withstand the pandemic.
You Can Still do SEO
One of the things that Google won’t shut down is the number one tool used in indexing and search results. Therefore, you may want to invest in Search Engine Optimization (SEO). You don’t have to invest in high-level technical SEO, just stick to the basics – content. The coronavirus pandemic has created new search queries, and you can create traffic to your website if you’re able to tie these queries into your business to provide your audience with factual information.
If ui are new to SEO and don’t really get it yet (many don’t) you can watch this very helpful video of how Google Search Works.
Think About Social Media Marketing
Apart from SEO, you should also think about social media advertising on platforms like Facebook. In fact, In the US and Canada Facebook launched a small business grant program to assist small businesses that are struggling due to the pandemic. Most people have turned to social media platforms to communicate with their friends and relatives, which make it a cost-effective marketing strategy that can help attract potential clients. Digital360 can assist you in formulating a coherent Social Media Strategy that will encompass the platforms that are appropiate to your business.
Unfortunately, the novel COVID-19 won’t disappear anytime soon. Therefore, life won’t go back to normal until the year 2021, after an effective vaccine or cure has been developed. Your business can’t wait for that long, and you have to re-evaluate your marketing strategies and target the captive audience. To maintain and grow your business during the current pandemic, contact us today or call +44(0)207 593 8360.