CASE STUDY - MH MENA

A modern elegant brand and design for a sophisticated couture fashion atelier.

Ms Mena approached us to create a new brand identity and website for her eponymous couture fashion brand and business MH MENA. Digital360 was committed to bringing the client’s ideas to life, reflecting their vision and elevating their brand. We also designed and developed a Look Book, which offers MH Mena’s customers a deeper insight into her creative process.

Our step-by-step process.

Our process started with in-person interviews with Couture Fashion Designer, Mena, and her clients. We collated information about her hand-crafted luxury garments, the atelier’s design process and Mena’s personal trajectory within the fashion industry.

From there, we created a website that met MH MENA’s ahestetic vision and offered a delightful customer experience. Through regular collaboration and re-drafts of the website’s copy, we ensured the website would communicate everything a customer would need to know to learn more about MH MENA.

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OBJECTIVES

It was key to realise MH MENA’s vision in a way that would reflect the brand authentically and speak to their customers. Both visuals and copy needed to express modern sophistication, guiding prospects through the design process, introducing them to Mena as the brand owner, and inviting them to contact the atelier.

BRAND IDENTITY

Before creating the website, we realised MH MENA’s new brand identity. The logo needed to look and feel personal and elegant whilst projecting the uniqueness of Mena’s luxury bespoke garments. Both colours and fonts needed to accompany the logo in achieving the same result on the website and Look Book as well as on her business cards and letterhead.

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WEBSITE

For the design of MH MENA’s website, we opted for a clean layout, giving planty of space to beautiful detailed images of Mena’s design process and her creations. While the visual elements took a good portion of the stage, we paired them with descriptive copy that tells the brand story and explain the couture process. We also added elegant contact forms that offer a pleasant customer experience for prospects interested in contacting the atelier.

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“Digital360.Mobi are a pleasure to work with – always available and willing to offer advice, to put forward constructive suggestions and to make changes as and when necessary. The choice of Digital360.Mobi to design, develop and manage our website has been one of the most fortuitous and best decisions that MH Mena has made. Thank you!”

Mena Hamoodi, MH MENA

LOOK BOOK

Through the website, prospective clients can receive MH MENA’s Look Book, which we also created. The Look Book includes a more personalized message from Mena and shows a collection of her designs; we wanted to inspire and invite prospects to imagine their dream luxurious garment, fully tailored to their needs and silhouette.

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