CASE STUDY - MH MENA

A modern elegant brand and design for a sophisticated couture fashion atelier.

Creative Director Mena approached us to create a new brand identity and website for her eponymous
couture fashion brand and business MH MENA. Digital360 was committed to bringing the client’s ideas to
life, reflecting their vision and elevating their brand. We also designed their look books and managed their
social media presence.

Our step-by-step process.

Our process started with in-person interviews with Creative Director Mena Hamoodi and her clients.
We collated information about MH Mena’s hand-crafted luxury garments, the atelier’s design process and
Mena’s personal trajectory within the fashion industry.

Our process started with in-person interviews with Creative Director Mena Hamoodi and her clients.
We collated information about MH Mena’s hand-crafted luxury garments, the atelier’s design process and Mena’s personal trajectory within the fashion industry.



From there, we created a website that met MH MENA’s aesthetic vision and offered a delightful customer
experience. Through regular collaboration and re-drafts of the website’s copy, we ensured the website
would communicate everything a customer would need to know and learn more about MH MENA.

OBJECTIVES & BRAND IDENTITY

It was key to realise MH MENA’s vision in a way that would reflect the brand authentically and speak to their customers. Both visuals and copy needed to express modern sophistication, guiding prospects through the
design process, the story and creative director behind the brand, and inviting them to contact the atelier.

Before creating the website, we realised MH MENA’s new brand identity. The logo needed to look and feel
personal and elegant whilst projecting the uniqueness of Mena’s luxury bespoke garments. Both colours
and fonts needed to accompany the logo in achieving the same result on the website and Look Book as
well as on her business cards and letterhead.

PHOTOGRAPHY & WEBSITE

The talented eye of Photographer John Ferguson captured the sophistication and craftsmanship of MH
Mena’s collection in a dedicated photoshoot. For the design of the website, we opted for a clean layout,
allowing plenty of space for stunning photography.

While the visual elements took a good portion of the stage, we paired them with descriptive copy that tells
the brand story and explains the couture process. We also added elegant contact forms that offer a
pleasant customer experience for prospects interested in contacting the atelier.

“Digital360.Mobi are a pleasure to work with – always available and willing to offer advice, to put forward
constructive suggestions and to make changes as and when necessary.
The choice of Digital360.Mobi to design, develop and manage our website has been one of the most
fortuitous and best decisions that MH Mena has made. Thank you!”

Mena Hamoodi, Creative Director, MH MENA

LOOK BOOK

Through the website, prospective clients can receive MH MENA’s Look Book, which we also created.
In addition to professional images of the collection, the Look Book includes a personalized message from
Creative Director, Mena Hamoodi, inviting prospects to imagine their dream luxurious garment, fully tailored
to their needs and silhouette.

Through the website, prospective clients can receive MH MENA’s Look Book, which we also created.
In addition to professional images of the collection, the Look Book includes a personalized message from Creative Director, Mena Hamoodi, inviting prospects to imagine their dream luxurious garment, fully tailored to their needs and silhouette.

SOCIAL MEDIA

We manage MH Mena’s Instagram account and LinkedIn company page by creating posts and stories that
resonate with their audience and are in line with the brand’s vision and aesthetics.
Our dedication to MH Mena’s social media presence also takes into consideration the taste and
requirements of high-end target markets in geographical locations such as the Middle East.

We manage MH Mena’s Instagram account and LinkedIn company page by creating posts and stories that resonate with their audience and are in line with the brand’s vision and aesthetics.
Our dedication to MH Mena’s social media presence also takes into consideration the taste and requirements of high-end target markets in geographical locations such as the Middle East.

Partnering with Digital360 enables you to optimise all your digital assets to become more effective in driving new business to your company and managing that new business in the most efficient and cost-effective way.

Complete the form below to begin the process of transformation.