The importance of Branding when building a digital company

These days, having a business means that you absolutely need to be digital if you want to grow and expand your operations. Reaching a wider audience, even a local one,

The Importance of Posting the Right Content to the Right Platforms

It’s important that you grasp the fundamental concepts of social media in order to truly understand why it’s such a fantastic tool for marketing purposes. A crucial component of any

Why is Instagram so hot right now for businesses?

When the era of social media began, Facebook was easily every marketer’s favorite platform. There wasn’t any algorithm in the early days that kept a check on how much reach

The Importance Of Face To Face In The Age Of Digital

To be clear I am a committed digital evangelist, I firmly believe that digital technology can save our planet along with a huge dose of common sense and fairness. That

TIP OF THE WEEK:⁣ Promote your social media accounts.

Don’t expect your customers to know about all your social media platforms and go searching for them themselves, you’ve got to tell them they exist. If you make it easy

Welcome to Facebook Spaces VR

We predict that 2019-20 will see virtual reality finally start to enter main stream consciousness. Social media is where everyone is at! So it only makes sense that there are

How algorithms on Facebook and Instagram affect business engagement

Business who have thrived on social platforms have lately been hit with the task of figuring out how the new online marketing algorithms work. If a business has been carefully

The Owner/Manager Conundrum

Fulfilling one leadership role in a business can be trying enough. When you have to play two at once, then things can get really challenging. Such is the life of

The Ins and Outs of Inbound Marketing (PART TWO)

In the second of our two posts on Inbound Marketing we introduce you to the HubSpot Attract, Engage, Delight methodology and show you how your business can begin to capitalise on

The Ins and Outs of Inbound Marketing (PART ONE)

The last few years have seen a shift away from outbound ‘push’ marketing campaigns, towards inbound, permission-driven interactions. In the first of two posts on the subject, we explain the