Facebook

The Rocky Road of Crypto…

Even in the volatile world of tech, there aren’t many innovations which have proved to be as controversial as cryptocurrency. Starting with Bitcoin’s mysterious origins, the landscape of digital currencies has been affected by allegations of use on the dark web, near-fatal collapses, widespread hacking and an unprecedented lack of regulation.  Whilst the record-breaking highs …

The Rocky Road of Crypto… Read More »

10 Things Most People Don’t Know About Social Media Marketing

Social media marketing is one of those things that businesses often think they know how to do, even if, in reality, they don’t understand it much at all. We’re now going to cover 10 of the things a lot of those people don’t know about social media marketing but really should. 1. Engagement is Key …

10 Things Most People Don’t Know About Social Media Marketing Read More »

The Importance of Posting the Right Content to the Right Platforms

It’s important that you grasp the fundamental concepts of social media in order to truly understand why it’s such a fantastic tool for marketing purposes. A crucial component of any social media marketing campaign is to have a human element to your advertising. This means that you need to understand your audience, why and how …

The Importance of Posting the Right Content to the Right Platforms Read More »

TIP OF THE WEEK:⁣ Promote your social media accounts.

Don’t expect your customers to know about all your social media platforms and go searching for them themselves, you’ve got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they’ll be more willing to take action.  Start promoting your social media accounts to your …

TIP OF THE WEEK:⁣ Promote your social media accounts. Read More »

How algorithms on Facebook and Instagram affect business engagement

Business who have thrived on social platforms have lately been hit with the task of figuring out how the new online marketing algorithms work. If a business has been carefully planning out its posts and yet keeps experiencing a lack of engagement it is due to the way online marketing algorithms have been defined. An …

How algorithms on Facebook and Instagram affect business engagement Read More »