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How to use Instagram in the most powerful way

We are taking a short break from the LinkedIn series to talk a bit about another powerful tool for business: Instagram. The first episode is now online: this covers the basics that any digital marketer should know by heart. We will get into the specifics in the next few months! Open/Download the PDF for the …

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Running a Digital Business During the Lockdown

So many businesses have had to shut down completely due to the Coronavirus pandemic and the nationwide closures that have come with it. In the U.S., millions of people have filed for unemployment, and as of March, the official unemployment rate was 4.4%. While these are uncertain and scary times for everyone, running a digital …

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The Rocky Road of Crypto…

Even in the volatile world of tech, there aren’t many innovations which have proved to be as controversial as cryptocurrency. Starting with Bitcoin’s mysterious origins, the landscape of digital currencies has been affected by allegations of use on the dark web, near-fatal collapses, widespread hacking and an unprecedented lack of regulation.  Whilst the record-breaking highs …

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The importance of professional photography in your campaigns.

So you spent hours writing the perfect blog post; it’s creative, it’s SEO optimized and it targets your chosen demographic! Excellent, so what’s the problem? The problem is that so many blogs and marketing campaigns alike will undermine their efforts by using the wrong photographs. Anything blurry, badly framed, or poorly taken on your phone …

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Can your potential customer see themselves in your blog posts.

Every single time you write a new blog post, you have one more post that is indexed on your website. This is then one more chance for you to be able to drive traffic to your website, but you want this traffic to be the right kind of traffic. Customers need to be able to …

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Why the agency that creates your brand should be the same agency that builds your website and does your social media marketing

How do you handle selecting the agency for your business marketing? You might start with one agency to build your brand, move onto another to create your website and another still to handle social media promotion. There are a wide variety of reasons why a company might do this. They could be using it as …

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