Our work

Outside The Box Recruitment

Recruitment services for the luxury retail sector.

STRATEGY | BRANDING | DESIGN & BUILD | NEWSLETTER | BLOG | COMMUNICATION & SOCIAL MEDIA

Digital360 have been with OTB since the beginning. They’ve crafted a beautiful website that is technically proficient and effective at engaging both clients and candidates. I have developed a great working relationship with the whole team.

Charmain Gyles-Ferguson, Founder/MD,
Outside The Box Recruitment

Page views increased by 112.83%

Bounce rate decreased by 76.62%

Results from 2021, compared to 2020

Our step-by-step process

Objectives & Brand Identity

Website & Blog

Social Media

Newsletter

Objectives & Brand Identity

Website, Film & Photography

Look Book & Packaging

Social Media & Blog

Objectives & Brand Identity

We worked with OTB to create something that would be visually different from their immediate competitors while resonating with their target audience. Their logo, colours and fonts are a reflection of this work, which followed the design and development of an elegant and easy to navigate website for both companies and candidates. OTB’s objectives included a strong social media presence on all major platforms. Charmain, Founder/MD, is one of our longest retained clients and is very close to the whole team at Digital360.

Website & Blog

Being a creative agency, building a recruitment website was never going to be enough, we wanted to go that little bit further. The result was a unique decision to create two blog engines for the website.

The first blog is a regular blog highlighting the current news around the company and the industry, much as other companies do. The second blog, titled A Day In The Life Of, is a series of interviews featuring high level players in the world of luxury fashion and retail.

The strategy behind A Day In The Life Of series was twofold:

1. The profile of the individual would typically work for a high-profile company such as Ralph & Russo or Hermes, for example. This will give candidates and clients an insight into an individual’s work-day, what their responsibilities are and how they achieved their career position.
2. It would also promote the individuals on social media and to the large following of Outside The Box Recruitment.

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Social Media

Digital360 manage OTB’s social media platforms to disseminate the company news, job opportunities and daily industry stories from the world of luxury fashion and retail. The social media strategy is particularly effective for engaging young people interested in enterting luxury fashion and retail, with practical advice, opportuntities and insights from industry leaders.

It is easy to communicate and reach Digital360. The blogs are very well written and researched and the social media content and newsletters are very well executed.

Charmain Gyles-Ferguson, Founder/MD,
Outside The Box Recruitment

LinkedIn Follower growth 75%

Instagram Follower growth 61.1%

Social media results January – December 2021

Newsletter

Digital360 also produce personalised bi-monthly newsletters to share news and updates from OTB’s Founder & Director Charmain, A Day In The Life Of profile and blog as well as job vacancies and opportunities.