So many businesses have had to shut down completely due to the Coronavirus pandemic and the nationwide closures that have come with it. In the U.S., millions of people have filed for unemployment, and as of March, the official unemployment rate was 4.4%.
While these are uncertain and scary times for everyone, running a digital business can actually allow you to survive (and thrive!) through this lockdown.
There are advantages and disadvantages to running a business online at any time, but especially during a pandemic. Let’s take a look at some of those pros and cons, and what you can do for your digital business to succeed during this lockdown.
What Are the Advantages and Disadvantages of a Digital Business During Lockdown?
“Because of the stay-at-home orders in place, more people are doing just that, which gives them plenty of time to look online. If your business is completely digital, it’s a great way to earn more potential exposure from people who may not otherwise have found you.”
With that in mind, now is the time to focus on how good your website looks, how active you are on social media, and how strong your customer service skills are. Show people the things you can do, like:
- Designing quality websites
- Creating beautiful marketing videos
- Utilizing engagement tools to increase customer bases
More people than ever will be looking at your work, so promoting yourself as much as possible can help your business to succeed with your target demographic.
One of the disadvantages of running a digital marketing business is that your target customers might be re-evaluating their budgets. This pandemic has hit businesses quite hard, and some companies will quickly think that cutting marketing efforts is an easy way to save money. You can counter by showing off how important marketing is in order to get people back to that business. Customers need to know that businesses will be back and ready to operate again. When that time comes, having the right marketing efforts in place can help a particular business stand out over the competition.
The Importance of Communication Channels
We’ve all been dealing with isolation, quarantine, social distancing, and everything in between for weeks. When the world finally “opens back up,” it’s more important to have multiple channels of communication than ever before.
Talk to your customers via various channels and outlets. Utilize social media, create videos, write blog content, etc. If you have some great PR stories about things your business has been doing during the lockdown, don’t be afraid to share them.
People are going to crave communication when this lockdown ends, even from digital businesses. It’s important to be ready to engage in those conversations and to make your customers feel connected once again. By focusing on staying connected with your own clients and customers, you can help other businesses to do the same. So, not only will your digital business thrive, but you can feel good knowing that you’re assisting other businesses along the way, which can hopefully help to balance out our economy sooner, rather than later.
Get in touch and let us help you run your business during these challenging times.