SEO is an essential tool in our toolbox to action effective digital transformation.
Search engine optimization is important for the success of any business. Each digital team should understand the importance of SEO, how it works and why it is central to successful digital strategy of all business.
What is SEO?
SEO stands for Search Engine Optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.
Why is SEO important?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If your business can benefit from increased traffic from people who are actively looking for a company like yours that offers services such as yours, then SEO needs to be part of your strategy.
Digital360 Digital Transformation and SEO
The way in which Digital360 prefers to implement SEO Strategy is as part of a wider, comprehensive digital strategy called the Digital360. The reason for this approach is that in order to be at it most effective, SEO should not be approached in isolation.
To get the full benefits of professional SEO work, it must be done in concert with other growth tactics that taken together will have a greater impact than when done as individual efforts. For example, In the Digital360 program, SEO is always coupled with a strong Social Media Marketing strategy that will include Blogging and newsletters. As we also build the website, we structure the website from the outset to optimise good SEO practice and make it easy for the consistent weekly SEO tactics and reporting once the site is live. Within the Digital360 program, SEO will always take into consideration the rankings of your key competitors, their use of key words and monitor their domain authority and page authority, to act as a benchmark to ongoing work that we do to improve your overall ranking and your position on Google.
The aim of SEO in our structure is not necessarily to get on the first page or the first place ranking on Google, but to increase your ranking from where you are now. We have a formula where we can accurately measure the change in ranking and what that change equates to in terms of extra business which can ultimately be measured in GBP.