THE BLOG

The Power of Copywriting in the Digital Age

Steve Jobs revolutionised marketing and advertising when he envisioned copy that puts customers – not products – at the centre. This means creating copy from the perspective of a potential

How (and why) to create a great pillar page

Search engines have changed considerably lately and, as content creators, we need to keep up. They reward sites whose content is organized by topics, as search queries become more conversational

Can your potential customer see themselves in your blog posts.

Every single time you write a new blog post, you have one more post that is indexed on your website. This is then one more chance for you to be

TIP OF THE WEEK:⁣ Promote your social media accounts.

Don’t expect your customers to know about all your social media platforms and go searching for them themselves, you’ve got to tell them they exist. If you make it easy