Video Is King

There is no denying that video has fast become an exciting engagement opportunity for online marketers. Businesses and organisations of all shapes and sizes are turning to video marketing on social media platforms as a way of reaching out to their target audience. That doesn’t mean to say that the death knell is sounding for the conventional written word, of course!

Still, if you’re keen to embrace the power of video for your social media platform marketing campaigns, but you’re not 100% sure if it’s right for you or you’re unsure how it could work for your brand, don’t worry. This handy guide will tell you all there is to know about video and its use in online marketing, and how to make it work for your brand.

Why video is excellent at grabbing people’s attention

You could have web pages rich with easy to digest text, pretty pictures, and a well laid-out site. But, considering you have milliseconds to grab a viewer’s attention to your website, you must use all tools at your disposal to make that happen. Video is an ideal way to grab your audience’s attention when visiting your site.

The thing is, video’s marketing potential isn’t just limited to your site; it can also get used on your social media profiles as well. For example, did you know that 82% of Twitter users and followers watch video content on the platform? Plus, there is plenty of research out there to suggest that video offers social media users a rich entertainment and educational experience.

How to make video work for you

That all sounds great, but how can you make video work for you and your brand? Are there any hidden ‘secrets’ you should know to make your video marketing campaigns a success? Check out these handy hints and tips for size:

Professional videos work best

While it’s true that some YouTube channel operators virtually make a living with basic recording equipment, if you’re promoting a business or some other organisation, you need to get your videos filmed professionally. Believe it or not, you can negotiate favourable rates for your brand; professional video production isn’t out of your reach!

Short clips work great for social media

If you’re trying to make a viral video, what sort of duration works best for social media? The truth is, shorter video clips are better for social media platforms. HubSpot published a handy infographic that details how long you should make your clips, depending on the social media platform you are targeting. For instance, it says that 60 seconds is long enough for Facebook, but two minutes is okay for YouTube.

Long clips are perfect for promotion

When it comes to promoting a product or series of items, longer video clips are a good idea. They work in circumstances where the viewer is already hooked on the product or service you provide and wants to have a more in-depth understanding of your brand’s offerings.

Use paid social media advertising

Aside from running ads on social media, you can also pay to promote your video clips on platforms like Facebook, Twitter and LinkedIn. With that in mind, it makes perfect sense to do that so you can reach a broad audience.


Video marketing is the way forward when it comes to reaching a targeted audience on the Internet. By bearing the above key points, facts and helpful hints in mind, you’ll soon discover what an excellent ROI video marketing will be for your organisation!

Digital360 can help you in the production of your promotional video for marketing and paid social. Email to get the conversation started.


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