As a business owner, I think it is important to build strong relationships with my clients. When it comes to something as critical as your website and your online presence, you need to trust the person that is going to be developing this for you. Unfortunately, this is a problem for a lot of people today – as companies operate in a faceless way, making it hard for you to get to know the journey they have been on and the experience they have.
I want to be different, which is why my blog posts are designed to give you an insight into the way I work and the experience I have. In this blog post, I am going to give you some insight into my experience in this industry, as well as looking at what I have learned about people over the years. After all, we’re always learning something new, especially in the ever-changing realm of digital marketing.
My extensive experience working in the digital sector
I have been working in the digital sector for nearly twenty years, since the very early days of the internet. (I am older than I look!) In that time, as you can imagine, a great number of people from different backgrounds have crossed my path. Of course, these have been good and bad clients and people, but they have all contributed in some way to my overall experience.
I have spent much of that time building websites for people who were setting themselves up in business for the first time. As a consequence, I am now quite a good judge of character and get an almost instant feeling about who will see the entire project through and who may not get far beyond the website phase. I feel like I have worked with every type of start-up owner you can imagine. Of course, there are so many unique pressures that come with starting your first business, and I understand this better than most, having helped so many people to get started with their presence online.
Building a business with my expertise
There are obviously a large and varied number of factors that come into play when building a business, but having engaged with literally hundreds of people, these are the characteristics I look for when I am approached to build a start-up a new project…
- Belief in and commitment to the project – If you do not believe in the project, you won’t get very far. There are always going to be bad times in business, but it is your belief and commitment that will see you through.
- A good communicator – A good communicator is important so that you can get others to understand your business, vision, and goals.
- A vision and passion for the subject – If you are not passionate about your product or service, why should other people care about it?
- A people person – You also need to be a people person. These sorts of people attract others.
- Honesty – The worst thing you can do is get caught in a lie.
- Kindness – Be good to others and they will be good to you.
- Open-mindedness and willingness to try new ideas – If you’re not willing to try something new, you will hit a brick wall.
- A Good Listener – You need to listen to feedback and take it on the chin.
A combination of these traits is a clear sign that this person has what it takes. People like to do business with people, not faceless companies with no personality or culture. If someone has these traits then it means that the people they attract around them are likely to be of similar makeup. This stands the company in good stead, as customers would naturally be drawn to a culture that is friendly and not cold.
You do not have to wear your knowledge in such a way that it becomes intimidating or places a barrier between you and your potential customer. As long as you are covered by a good process and contracts that are easy to use and understand, then doing business can be a lot easier.
Take down artificial barriers, don’t make it hard to do business and be as good as your word. This is what I have learned and this is what I have brought to Digital360.mobi.Please do not hesitate to with me if you would like more information about how I can take your business to the next level.