Why it’s essential to have a digital marketing strategy

Digital360’s mission is to look after all digital aspects of your business to set you up for success. We believe each client is different therefore we tailor your digital strategy according to your needs and personality. But why do you need to set up a digital marketing strategy?

In a world where we live and breathe digital, the impact digital marketing can have on a business cannot be overlooked anymore. It is important that you take your time to think and set up a marketing strategy that will help your company grow.

Digital is the key to success and it needs to be done properly, with dedication. We already know the internet is a powerful means to find information and buy services, but the possibilities are endless. With our support, you will be able to create a powerful strategy that will help you:

Attract new customers

Internet and social media are powerful tools to attract new customers. Reaching a higher rank on search engines results is indeed an amazing way to get more business, but a social media strategy is just as important. Social media will help you reach more people with shares, targeted ads, word of mouth, featured posts etc. If you have a great social media presence and provide quality content, people are likely to become interested in you and your services. Make sure your website is always on point too: people who open your landing page should find the basic info they need, they should trust you and want to get in touch. Building a website is not an easy task but, even for the technical stuff, we are here for you.

Maintain a good relationship with old customers

Dealing with existing customers is definitely more cost effective than having to find new ones every time and a well-thought digital marketing strategy will help you do that as well. Keep your audience hooked with amazing blogs, send targeted follow-up e-mails and call-to-actions, remind them of you with your daily posts and engage with them directly, not just to answer to complaints and questions but also to show them appreciation and humanity (no one likes to talk to a robot).

Establish your reputation and personal brand

Your website and social media should reflect the type of company you are. You should make an impression, leave a mark. It is important to have a good online reputation, which can be achieved by providing quality content, designing ethically and using social networks actively and appropriately. In your content, talk about your business, you values, your objectives using words, images and videos. Make it interesting, unique and relatable to your personas. Digital marketing can differentiate you from your competitors and give you a push to stand out. Always think about what you, as a customer, are looking for in a brand. Would you be interested in using a dodgy, not user-friendly website? Or in boring, copied content? Digital360 can provide your company with a modern, unique visual identity as well as engaging social media posts and blogs.

Track and analyse

When launching a campaign, it is vital to keep monitoring it. This will give you insights about your customers and company. Is the campaign working? What is going well and what isn’t? Are you attracting new leads? Which kind of person is more likely to be interested in what you have to offer? This last point in particular becomes essential when thinking about your buyer personas and will help you tailor your strategy: you “segment” your customers and market to each group directly and more efficiently. By constantly keeping an eye on your campaign, you will be able to go with the flow: make changes when needed or implement what is already going strong. The data you will collect will become very useful for your future campaigns and your business.

And there you have it, four simple reasons why setting up a digital marketing strategy is essential. Still not convinced?

Get in touch if you have any questions and we will help you take your business to the next level.

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